It’s 2045, and my AI marketing manager just fired me. Honestly, I should've seen it coming.

I wake up at 7 am, as usual. But there's no checking emails—my AI assistant handled them overnight. By the time I'm awake, it has already sent personalised replies to hundreds of clients. The few messages left for me are flagged as "human required." They're rare these days.

Coffee brewed, I log into work. My dashboard immediately pops up. It shows today's tasks, but most are marked as "completed by AI." I'm left with a single item: "Review AI-generated advertising campaigns."

I click through. The AI has created ten different campaigns for our new product. Each campaign targets specific customer groups. It wrote unique copy, selected images, and set launch times. All done overnight.

I spend a few minutes reviewing the adverts. They're good. Better than good—they're exactly what each group wants to see. The wording is clear, the tone perfect, and the images spot-on. I tweak a couple of minor details, mostly because it feels strange not to do anything.

Once I'm done, I check the analytics. The AI tracks campaigns in real-time. It knows exactly what's working and what's not. It adjusts budgets and targets instantly. Humans can't match that speed or accuracy.

But today, I notice something odd. The AI flagged my account for review. A notification pops up: "Human marketing tasks no longer efficient. AI optimisation recommended."

A call comes through. It’s HR, human this time. She confirms what I suspected: my role is ending. "It’s not personal," she says. "But the AI does it better."

I'm shocked but not angry. I’ve watched this happen in other departments. Customer service, accounting, even design—AI took over because it was faster, cheaper, and more precise. I just didn’t think it would come so soon for marketing.

But then again, marketing changed years ago. Creativity used to be human territory. But now, creativity is just data analysis. The AI predicts exactly what people want, down to the colour of a button or the placement of a headline.

I used to think marketing needed human intuition. But intuition can be wrong. AI learns from billions of data points every second. It doesn't guess. It knows.

The question now is: where do I go from here?

HR tells me there's good news. They need humans to oversee AI ethics. To make sure the system doesn’t become biased or unethical. Humans still have empathy and judgement that AI can't mimic—yet.

So, I'm moving to a new team. My job now is to keep an eye on the AI that replaced me. It's strange, but it feels right.

Maybe being fired by AI isn't so bad after all. It's a wake-up call: marketing isn't gone, it's just different. Humans will always have a role. But that role keeps changing.

And today, my role shifted again.

As I start my new position, I realise something important. Working alongside AI isn't a threat—it's an opportunity. Humans and AI can learn from each other, complement each other's strengths, and cover each other's weaknesses. My new team isn't just about keeping the AI ethical. It's about making sure humans and AI grow together in ways we haven't yet imagined. This gives me hope, not just for my future, but for everyone's future. Because if we stay curious and adaptable, we'll find new roles and meaning in the age of AI. And that's exciting.

Welcome to marketing in 2045.